A Net Promoter Score® (NPS) is a pivotal metric that quantifies the loyalty shared between a provider and its consumers and is increasingly important in assessing a customer's willingness to recommend a company's product or service.
A Customer Satisfaction Survey helps you decide your business's short-term and long-term goals and is the key to identifying best practices and creating positive experiences that keep existing customers coming back and attracting new ones.
The difference between a customer using your services or a competitor's could be down to something as seemingly insignificant as how they felt they were dealt with the last time they interacted with you.