Email Marketing

Email marketing can be a powerful dialogue that bridges your business with existing and potential customers and works in B2B and B2C by supporting essential relationships and promoting your brand.

Nurturing Existing Customers

Email marketing is a great way to nurture existing customers, as you can add value to your relationship and brand loyalty even when no purchases are being made. Additionally, as existing customers are opted-in, you can use email marketing to provide additional information and resources to those with a history of being interested in what you have to say.

Email Marketing in the Privacy Era

With strengthened privacy and data protection legislation, many predicted the end of email marketing as a viable business promotion strategy. However, at North Point, email campaigns remain a flexible and privacy-compliant way to engage with old and new customers

For international marketing campaigns, in addition to the EU's GDPR, some of the other Privacy laws that must be complied with include:

• Australia –Privacy Act 1988 (Privacy Act)
• Brazil –Lei Geral de Proteçao de Dados (LGPD)
• Canada – Personal Information Protection and Electronic Documents Act (PIPEDA)
• China –Personal Information Protection Law (PIPL)
• India - Personal Data Protection Bill (PDPB)
• Japan – Act on the Protection of Personal Information (APPI)
• New Zealand - Privacy Act 2020
• Nigeria – The Nigeria Data Protection Regulation (NDPR)
• South Africa - Protection of Personal Information Act (POPIA)
• South Korea –Personal Information Protection Act (PIPA)
• Switzerland – Revised Data Protection Act "Datenschutzgesetz" (revDSG)
• Thailand - Personal Data Protection Act (PDPA)
• Turkey – The Law on Personal Data Protection (LPDP)

Using effective and legally compliant email campaigns lies in understanding your market and creating tailored strategies suited to B2C or B2B marketing. For example, under the GDPR, direct marketing falls under legitimate interest, and there is a legal basis for data processing, whereas for B2C, consent must first be obtained through an 'opt-in' process, and in both circumstances, recipients should be able to opt-out.

The Pathway to Successful Email Campaigns

Identify Your Goals

All successful email campaigns start with a clear definition of what you are trying to achieve, such as who you are targeting and what you want to do once they receive your email.

Engaging Emails

With the contact data in hand, we'll expertly create your marketing emails, deploying software with multiple options, all of which we'll discuss in detail before starting.

Analyze and Improve

The success of any marketing effort lies in its measurability, so we diligently track all sent emails, gaining feedback that ranges from open and forwarding rates to more sophisticated information, such as if it led to an online purchase. This data-driven approach enables continuous refinement and improvement.