Industries We Serve: Retail

Retailers spend a great deal of money for technology and manpower to keep the track of the entire database of the purchasers so that a tab can be kept on the active and inactive users.

Retailers nowadays face two equally compelling requirements:

• To prove due diligence in keeping the complete record of the active and inactive customer database; and
• Allow the entire database management system to run their marketing campaigns.

Remarkable advances in web based technologies ensure real time access to data for use but there is, in fact, no benefit of using this data for campaigns if it is not in the right format and regularly updated.

NorthPoint Marketing brings to you the unique prospective to this very challenging environment. As the premier direct marketing company in Asia, we are the leader in data cleansing, standardization, enrichment and its delivery processes in the industry.